Resume
πŸ’Ό

Resume

Anton Blagov

I'm a skilled marketer with more than 10 years of extensive experience in implementing multichannel marketing campaigns, leading teams, and driving sales for E-commerce, SaaS, and CPG companies. I'm passionate about the customer-centric approach to developing marketing strategy. Every campaign that I plan is based on data gathered through meticulous research. I thrive in a fast-paced environment where you constantly need to adapt and learn.

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πŸ‘©πŸ»β€πŸ’» My Work Experience

April 2021 - Current

Growth Marketing ManagerΒ @ Dr. Dennis Gross Skincare. New York City, NY, USA

Currently working on exploding organic growth with SEO and content marketing that will stop you in the tracks. Spicing it all with email and SMS automation to push customers further down the funnel.

Oct 2019 - April 2021

Senior Marketing ManagerΒ @ CompleteBody. New York City, NY, USA

Responsible for lead generation and customer retention strategy.

  • Designed and implemented Facebook Ads campaigns, increasing lead generation by 400%.
  • Introduced SMS and Email Marketing automation that doubled lead to customer conversion.
  • Consolidated Social Media and Influencer marketing.
  • Introduced a referral program that increased customer engagement and retention.

Oct 2018 -

Dec 2019

Head of MarketingΒ @ Bigle Legal. Barcelona, Spain

Designed, developed, and implemented a marketing strategy that ensured rapid growth while managing marketing and customer success teams.

  • Developed a full-funnel content strategy, achieving 60% of MQLs coming from organic traffic.
  • Implemented a paid ads strategy through Google, Facebook, and LinkedIn driving awareness, traffic, and leads.
  • Oversaw website SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization).
  • Hired and trained marketing and customer success teams. Coordinated work across marketing, sales, customer success, and development stakeholders.
  • Created monthly business and marketing data analytics reports for the management.

Oct 2015 -

Oct 2018

Marketing ManagerΒ @ Alex Carro Skincare. Barcelona, Spain

Created a holistic D2C marketing strategy that generated more than €600K in sales via e-commerce and retailers across multiple markets.

  • Launched campaigns via social media, content, e-mail, Google Ads, Facebook/Instagram Ads, Influencers and PR driving ROI.
  • Increased E-commerce and retailer sales by over 1600% within a twelve-month period.
  • Managed a team of copywriters, SEO, and social media managers. Collaborated with PR and influencer management agencies.
  • Launched the brand in Spain, the UK, USA, EU, and Southeast Asia.
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Sep 2014 - Sep 2015

Online Marketing and Event ManagerΒ @ The New Black. Barcelona, Spain

  • Worked with internationally known companies such as Nike, E-bay, UK Trade and Investment and Wrangler on improving their online marketing strategy.
  • Organized and produced photo shoots for companies such as T-Mobile, Kia, Nike, and Dr. Ötker.
  • With a primary goal of attracting B2B clients, managed multiple marketing campaigns including email and social media.
  • Performed SEO tasks and PPC campaigns resulting in an increased amount of leads.

May 2012 - Aug 2014

Communications ManagerΒ @ Ikra Restaurant. Barcelona, Spain

  • Developed PR and marketing strategy.
  • Cultivated press and influencer relations.
  • Boosted social media presence, email marketing efforts, and increased the number of visitors through Facebook advertising.
  • Organized events like jazz and DJ concerts, networking events, private dinners, promo events for brands including Beluga Vodka, Torres Wines, Bodega Jean-Leon, Four Roses Bourbon, etc.
  • Planned participation in trade fairs and events.

Jan 2011 - Apr 2012

Marketing CoordinatorΒ @ JNBY Spain. Barcelona, Spain

  • Forecasted and analyzed sales in-store and online.
  • Coordinated client relations and client acquisition strategies.
  • Established communication with press and influencers.
  • Managed social media, web page content, CRM, e-commerce.
  • Helped organize in-store promotional events and planned event participation.

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Click this link to view some of my work examples -
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Work Examples

πŸ›  My Skills

Marketing Strategy and Analytics

I've been planning marketing activities in budgets for multiple businesses, based on their customer and market data analysis. I love those "a-ha" moments when you finally understand what marketing channels and what type of campaigns your business should use.

Inbound Marketing

I've been working with Hubspot for the past 5 years and firmly believe in their idea of Inbound Marketing because I know it works wonders. A mix of Content Marketing, SEO, Lead Nurturing tactics, Social Media, Landing Pages optimization and Marketing Automation will create a steady flow of leads for any type of business.

Marketing Automation

I believe it to be essential, why do the same action over and over again if you can automate it! I love setting up effective email campaigns and spicing them up with some Text Messaging and ChatBot marketing.

SEO

I always optimize the content I produce for search results. In the end, we all want to see our business on Google's first page.

Paid Social

I enjoy creating intricate Facebook Ad campaigns, playing with copy and creative, and spending time in the weeds, making sure they bring results.

E-Commerce

I'm passionate about optimizing ecommerce sales journey, changing buttons on copy on the website, adjusting email drip campaigns, and producing beautiful social media content to drive sales.

βš™οΈ Tools

CRM: Hubspot, Salesforce, Pipedrive

Marketing Automation / Email Marketing: Hubspot, Autopilot, Intercom, Active Campaign, Mailchimp

E-Commerce: WooCommerce, Shopify

SEO: Ahrefs, SEMrush, Screaming Frog

Advertising: Facebook Ads Manager, AdEspresso, Google Ad Manager, AdRoll, Linkedin Ads, Twitter Ads

Social Media: Buffer, HootSuite, Later, Iconsquare

Landing Pages: Unbounce, Hubspot, Instapage, Webflow

Video Marketing: Wistia, Vimeo, Youtube, Vidyard

Referral Marketing: Refersion, Viral Loops

Analytics: Hotjar, Google Analytics, Baremetrics

Customer Success: AppCues, Userguiding, Userpilot

πŸ—£ Languages

English πŸ‡ΊπŸ‡Έ

Full-proficiency

Spanish πŸ‡ͺπŸ‡Έ

Full-proficiency

Russian πŸ‡·πŸ‡Ί

Native speaker

πŸ“š Education

Master's Degree in Advertising and Public Relations

Moscow State Linguistic University - Moscow, Russia

2009

SEO Specialist

IEBS - Madrid, Spain

2017

πŸ“œ Certifications

Google Analytics

Google

2020

Hubspot Inbound Marketing Certification

Hubspot

2018

Facebook Certified Media Planning Professional

Facebook

2016

πŸ¦ΈπŸ»β€β™‚οΈ My Personality Type

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