Resume
πŸ’Ό

Resume

Anton Blagov

I'm a skilled marketer with more than 10 years of extensive experience in implementing multichannel marketing campaigns, leading teams, and driving sales for E-commerce, SaaS, and CPG companies. I'm passionate about the customer-centric approach to developing marketing strategy. Every campaign that I plan is based on data gathered through meticulous research. I thrive in a fast-paced environment where you constantly need to adapt and learn.

☎️ Contact

πŸ“§ blagovanton[at]gmail.com

🐦 @antonblahblah

πŸ’Ό LinkedIn Profile

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πŸ‘©πŸ»β€πŸ’» My Work Experience

April 2021 - Current

Growth Marketing ManagerΒ @ Dr. Dennis Gross Skincare. New York City, NY, USA

  • Spearheading SEO and content marketing strategy, that generated over $1.8M in revenue

from Organic Traffic with a 60% YoY increase.

  • Launched a Video Marketing program that drove over $140K in sales with 92x ROI in 6

months.

  • Optimized existing and launched new automated Email Marketing campaigns that

generated more than $2M in revenue, increasing retention and CLTV.

  • Launched the new UI/UX optimized version of the website together with design, dev, marketing and PR teams.

Oct 2019 - April 2021

Senior Marketing ManagerΒ @ CompleteBody. New York City, NY, USA

Responsible for lead generation and customer retention strategy.

  • Designed and implemented Facebook Ads campaigns, increasing lead generation by 400%.
  • Introduced SMS and Email Marketing automation that doubled lead to customer conversion.
  • Consolidated Social Media and Influencer marketing.
  • Introduced a referral program that increased customer engagement and retention.

Oct 2018 -

Dec 2019

Head of MarketingΒ @ Bigle Legal. Barcelona, Spain

Designed, developed, and implemented a marketing strategy that ensured rapid growth while managing marketing and customer success teams.

  • Developed a full-funnel content strategy, achieving 60% of MQLs coming from organic traffic.
  • Implemented a paid ads strategy through Google, Facebook, and LinkedIn driving awareness, traffic, and leads.
  • Oversaw website SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization).
  • Hired and trained marketing and customer success teams. Coordinated work across marketing, sales, customer success, and development stakeholders.
  • Created monthly business and marketing data analytics reports for the management.

Oct 2015 -

Oct 2018

Marketing ManagerΒ @ Alex Carro Skincare. Barcelona, Spain

Created a holistic D2C marketing strategy that generated more than €600K in sales via e-commerce and retailers across multiple markets.

  • Launched campaigns via social media, content, e-mail, Google Ads, Facebook/Instagram Ads, Influencers and PR driving ROI.
  • Increased E-commerce and retailer sales by over 1600% within a twelve-month period.
  • Managed a team of copywriters, SEO, and social media managers. Collaborated with PR and influencer management agencies.
  • Launched the brand in Spain, the UK, USA, EU, and Southeast Asia.
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Sep 2014 - Sep 2015

Online Marketing and Event ManagerΒ @ The New Black. Barcelona, Spain

  • Worked with internationally known companies such as Nike, E-bay, UK Trade and Investment and Wrangler on improving their online marketing strategy.
  • Organized and produced photo shoots for companies such as T-Mobile, Kia, Nike, and Dr. Ötker.
  • With a primary goal of attracting B2B clients, managed multiple marketing campaigns including email and social media.
  • Performed SEO tasks and PPC campaigns resulting in an increased amount of leads.

May 2012 - Aug 2014

Communications ManagerΒ @ Ikra Restaurant. Barcelona, Spain

  • Developed PR and marketing strategy.
  • Cultivated press and influencer relations.
  • Boosted social media presence, email marketing efforts, and increased the number of visitors through Facebook advertising.
  • Organized events like jazz and DJ concerts, networking events, private dinners, promo events for brands including Beluga Vodka, Torres Wines, Bodega Jean-Leon, Four Roses Bourbon, etc.
  • Planned participation in trade fairs and events.

Jan 2011 - Apr 2012

Marketing CoordinatorΒ @ JNBY Spain. Barcelona, Spain

  • Forecasted and analyzed sales in-store and online.
  • Coordinated client relations and client acquisition strategies.
  • Established communication with press and influencers.
  • Managed social media, web page content, CRM, e-commerce.
  • Helped organize in-store promotional events and planned event participation.
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Click this link to view some of my work examples - πŸ‘¨πŸ»β€πŸ’»Work Examples

πŸ›  My Skills

Marketing Strategy and Analytics

I've been planning marketing activities in budgets for multiple businesses, based on their customer and market data analysis. I love those "a-ha" moments when you finally understand what marketing channels and what type of campaigns your business should use.

Inbound Marketing

I've been working with Hubspot for the past 5 years and firmly believe in their idea of Inbound Marketing because I know it works wonders. A mix of Content Marketing, SEO, Lead Nurturing tactics, Social Media, Landing Pages optimization and Marketing Automation will create a steady flow of leads for any type of business.

Marketing Automation

I believe it to be essential, why do the same action over and over again if you can automate it! I love setting up effective email campaigns and spicing them up with some Text Messaging and ChatBot marketing.

SEO

I always optimize the content I produce for search results. In the end, we all want to see our business on Google's first page.

Paid Social

I enjoy creating intricate Facebook Ad campaigns, playing with copy and creative, and spending time in the weeds, making sure they bring results.

E-Commerce

I'm passionate about optimizing ecommerce sales journey, changing buttons on copy on the website, adjusting email drip campaigns, and producing beautiful social media content to drive sales.

βš™οΈ Tools

CRM: Hubspot, Salesforce, Pipedrive

Marketing Automation / Email Marketing: Hubspot, Autopilot, Intercom, Active Campaign, Mailchimp

E-Commerce: WooCommerce, Shopify

SEO: Ahrefs, SEMrush, Screaming Frog

Advertising: Facebook Ads Manager, AdEspresso, Google Ad Manager, AdRoll, Linkedin Ads, Twitter Ads

Social Media: Buffer, HootSuite, Later, Iconsquare

Landing Pages: Unbounce, Hubspot, Instapage, Webflow

Video Marketing: Wistia, Vimeo, Youtube, Vidyard

Referral Marketing: Refersion, Viral Loops

Analytics: Hotjar, Google Analytics, Baremetrics

Customer Success: AppCues, Userguiding, Userpilot

πŸ—£ Languages

English πŸ‡ΊπŸ‡Έ

Full-proficiency

Spanish πŸ‡ͺπŸ‡Έ

Full-proficiency

Russian πŸ‡·πŸ‡Ί

Native speaker

πŸ“š Education

Master's Degree in Advertising and Public Relations

Moscow State Linguistic University - Moscow, Russia

2009

SEO Specialist

IEBS - Madrid, Spain

2017

πŸ“œ Certifications

Google Analytics

Google

2020

Hubspot Inbound Marketing Certification

Hubspot

2018

Facebook Certified Media Planning Professional

Facebook

2016

πŸ¦ΈπŸ»β€β™‚οΈ My Personality Type

Click this link to view the full profile - πŸ¦ΈπŸ»β€β™‚οΈPersonality Type

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