I'm a skilled marketer with more than 10 years of extensive experience in implementing multichannel marketing campaigns, leading teams, and driving sales for E-commerce, SaaS, and CPG companies. I'm passionate about the customer-centric approach to developing marketing strategy. Every campaign that I plan is based on data gathered through meticulous research. I thrive in a fast-paced environment where you constantly need to adapt and learn.
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👩🏻💻 My Work Experience
April 2021 - Current
Growth Marketing Manager @ Dr. Dennis Gross Skincare. New York City, NY, USA
- Spearheading SEO and content marketing strategy, that generated over $1.8M in revenue
from Organic Traffic with a 60% YoY increase.
- Launched a Video Marketing program that drove over $140K in sales with 92x ROI in 6
- Optimized existing and launched new automated Email Marketing campaigns that
generated more than $2M in revenue, increasing retention and CLTV.
- Launched the new UI/UX optimized version of the website together with design, dev, marketing and PR teams.
Oct 2019 - April 2021
Senior Marketing Manager @ CompleteBody. New York City, NY, USA
Responsible for lead generation and customer retention strategy.
- Designed and implemented Facebook Ads campaigns, increasing lead generation by 400%.
- Introduced SMS and Email Marketing automation that doubled lead to customer conversion.
- Consolidated Social Media and Influencer marketing.
- Introduced a referral program that increased customer engagement and retention.
Oct 2018 -
Head of Marketing @ Bigle Legal. Barcelona, Spain
Designed, developed, and implemented a marketing strategy that ensured rapid growth while managing marketing and customer success teams.
- Developed a full-funnel content strategy, achieving 60% of MQLs coming from organic traffic.
- Implemented a paid ads strategy through Google, Facebook, and LinkedIn driving awareness, traffic, and leads.
- Oversaw website SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization).
- Hired and trained marketing and customer success teams. Coordinated work across marketing, sales, customer success, and development stakeholders.
- Created monthly business and marketing data analytics reports for the management.
Oct 2015 -
Marketing Manager @ Alex Carro Skincare. Barcelona, Spain
Created a holistic D2C marketing strategy that generated more than €600K in sales via e-commerce and retailers across multiple markets.
- Launched campaigns via social media, content, e-mail, Google Ads, Facebook/Instagram Ads, Influencers and PR driving ROI.
- Increased E-commerce and retailer sales by over 1600% within a twelve-month period.
- Managed a team of copywriters, SEO, and social media managers. Collaborated with PR and influencer management agencies.
- Launched the brand in Spain, the UK, USA, EU, and Southeast Asia.
Sep 2014 - Sep 2015
Online Marketing and Event Manager @ The New Black. Barcelona, Spain
- Worked with internationally known companies such as Nike, E-bay, UK Trade and Investment and Wrangler on improving their online marketing strategy.
- Organized and produced photo shoots for companies such as T-Mobile, Kia, Nike, and Dr. Ötker.
- With a primary goal of attracting B2B clients, managed multiple marketing campaigns including email and social media.
- Performed SEO tasks and PPC campaigns resulting in an increased amount of leads.
May 2012 - Aug 2014
Communications Manager @ Ikra Restaurant. Barcelona, Spain
- Developed PR and marketing strategy.
- Cultivated press and influencer relations.
- Boosted social media presence, email marketing efforts, and increased the number of visitors through Facebook advertising.
- Organized events like jazz and DJ concerts, networking events, private dinners, promo events for brands including Beluga Vodka, Torres Wines, Bodega Jean-Leon, Four Roses Bourbon, etc.
- Planned participation in trade fairs and events.
Jan 2011 - Apr 2012
Marketing Coordinator @ JNBY Spain. Barcelona, Spain
- Forecasted and analyzed sales in-store and online.
- Coordinated client relations and client acquisition strategies.
- Established communication with press and influencers.
- Managed social media, web page content, CRM, e-commerce.
- Helped organize in-store promotional events and planned event participation.
🛠 My Skills
Marketing Strategy and Analytics
I've been planning marketing activities in budgets for multiple businesses, based on their customer and market data analysis. I love those "a-ha" moments when you finally understand what marketing channels and what type of campaigns your business should use.
I've been working with Hubspot for the past 5 years and firmly believe in their idea of Inbound Marketing because I know it works wonders. A mix of Content Marketing, SEO, Lead Nurturing tactics, Social Media, Landing Pages optimization and Marketing Automation will create a steady flow of leads for any type of business.
I believe it to be essential, why do the same action over and over again if you can automate it! I love setting up effective email campaigns and spicing them up with some Text Messaging and ChatBot marketing.
I always optimize the content I produce for search results. In the end, we all want to see our business on Google's first page.
I enjoy creating intricate Facebook Ad campaigns, playing with copy and creative, and spending time in the weeds, making sure they bring results.
I'm passionate about optimizing ecommerce sales journey, changing buttons on copy on the website, adjusting email drip campaigns, and producing beautiful social media content to drive sales.
CRM: Hubspot, Salesforce, Pipedrive
Marketing Automation / Email Marketing: Hubspot, Autopilot, Intercom, Active Campaign, Mailchimp
E-Commerce: WooCommerce, Shopify
SEO: Ahrefs, SEMrush, Screaming Frog
Advertising: Facebook Ads Manager, AdEspresso, Google Ad Manager, AdRoll, Linkedin Ads, Twitter Ads
Social Media: Buffer, HootSuite, Later, Iconsquare
Landing Pages: Unbounce, Hubspot, Instapage, Webflow
Video Marketing: Wistia, Vimeo, Youtube, Vidyard
Referral Marketing: Refersion, Viral Loops
Analytics: Hotjar, Google Analytics, Baremetrics
Customer Success: AppCues, Userguiding, Userpilot
Master's Degree in Advertising and Public Relations
Moscow State Linguistic University - Moscow, Russia
IEBS - Madrid, Spain
Hubspot Inbound Marketing Certification
Facebook Certified Media Planning Professional
🦸🏻♂️ My Personality Type
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